An author, entrepreneur, and acclaimed international keynote speaker, Frans Johansson has addressed audiences around the world. His debut book, The Medici Effect, available in 18 languages, was named one of the “Best Books on Innovation” by BusinessWeek and one of the top 10 best business books of the year by Amazon.com. His follow up book, The Click Moment, rewrites the rules for success.
Scott Bedbury has a genius for unleashing brand potential through innovative products, creative positioning, careful distribution and strategic partnerships. One of the world’s leading brand architects, he has honed and proven his methods for building truly successful brands as the marketing executive responsible for two of the most successful branding strategies in business history: Nike’s “Just do it!” campaign and Starbucks’ reinvention of the coffee category.