Robinson Speakers Bureau

The New York Speakers Bureau

  • ABOUT
    • FAQ
    • Resources
  • MEDIA
    • Blog
    • Speaker News
    • Podcast
  • 2022 TALENT
  • TOPICS
    • Business Speakers
    • Celebrities
    • Diversity & Inclusion
    • Economists
    • Innovation
    • Leadership
    • Marketing
    • Metaverse Speakers
    • Motivational
    • Technology
    • Virtual Keynote Speakers
    • Women’s Empowerment
  • A – Z LIST
  • CONTACT
    • Become A Speaker
    • Contact Us

Scott Bedbury : Nike’s “Just Do It”

February 5, 2011 By James Robinson

Author, Marketing & Brand Development Expert


Scott Bedbury Speech Video:

Scott Bedbury Topics:

  • Internal Brand Development
  • Building Sustainable Brandwidth
  • Customer insights
  • Transcending a product-only relationship and building enduring emotional connections
  • Experiential Brand Marketing
  • The Power of Effective Brand Storytelling
  • Brand Positioning across Diverse Product Lines and Business Segments

Scott Bedbury Biography:

Scott Bedbury has a genius for unleashing brand potential through innovative products, creative positioning, careful distribution and strategic partnerships. One of the world’s leading brand architects, he has honed and proven his methods for building truly successful brands as the marketing executive responsible for two of the most successful branding strategies in business history: Nike’s “Just do it!” campaign and Starbucks’ reinvention of the coffee category. His book, A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, explains how to apply the principles that grew these companies more than fivefold and established their trademarks as leaders in their industries. A warm and dynamic speaker, Scott Bedbury is CEO of Brandstream, Inc., an independent brand development consultancy with major clients worldwide.

At Starbucks, Bedbury helped redesign its stores, entered its products into dozens of new markets, developed Starbucks ice cream, bottled Frappuccino for the grocery channel, and established a global relationship with United Airlines. His brand development strategies took Starbucks from a few hundred stores to several thousand, found new categories of customers, new ways to distribute product, and new products built on the basic coffee breakthrough.

During his seven years at Nike, his “Just Do It” campaign made the company a household word, won every conceivable advertising and marketing award in the U.S., Europe and Asia, and grew the company into a $5 billion corporation.

At the podium, Scott teaches audiences the best practices in the areas of consumer insights, brand design, advertising, brand initiatives and non-traditional brand building tools such as experience marketing. He shows how one of the most important yet least understood assets for any company is its brand, and that ultimately everything matters to your brand whether it seems to on the surface or not. Scott’s holistic view brings fresh and valuable insights to an elusive but vital topic.

To request Scott Bedbury to speak at your next event, contact:
Robinson Speakers | The Gold Standard For Keynote Speakers
646-504-9849 | info@robinsonspeakers.com

Filed Under: Best Business Motivational Speakers, Bestselling Authors, Business Speakers, Marketing, Robinson Speakers Tagged With: brand architect, brand positioning, brandstream inc., building sustainable brandwidth, customer insights, experiential brand marketing, internal brand development, just do it, marketing and branding, nike, scott bedbury, scott bedbury keynote, starbucks, the power of effective brand storytelling, united airlines, washington

Similar:

Scott Deming SpeakerScott Deming : Customer Service David Meerman Scott SpeakerDavid Meerman Scott : Marketing and Sales Book a SpeechScott Belsky : VP of Community, Adobe Book a SpeechBob Parsons : Founder of GoDaddy.com
Book Now
Scott Bedbury

Let’s get started on your event.

Contact us to kick things off. This will be more fun than you think!

Get in Touch

Copyright © 2023 · Robinson Speakers, LLC