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Scott Bedbury : Nike’s “Just Do It”

February 5, 2011 By James Robinson

Scott Bedbury

Scott Bedbury has a genius for unleashing brand potential through innovative products, creative positioning, careful distribution and strategic partnerships. One of the world’s leading brand architects, he has honed and proven his methods for building truly successful brands as the marketing executive responsible for two of the most successful branding strategies in business history: Nike’s “Just do it!” campaign and Starbucks’ reinvention of the coffee category.

Filed Under: Best Business Motivational Speakers, Bestselling Authors, Business Speakers, Marketing, Robinson Speakers Tagged With: brand architect, brand positioning, brandstream inc., building sustainable brandwidth, customer insights, experiential brand marketing, internal brand development, just do it, marketing and branding, nike, scott bedbury, scott bedbury keynote, starbucks, the power of effective brand storytelling, united airlines, washington

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