Alex Hunter is a branding and customer experience expert. He is also the creator and host of Attaché, a new style of online travel show, aimed at showing business travellers all they need to know in a very short film before visiting a city on company business. Previously, Hunter served as the global Head of Online Marketing for the Virgin Group, overseeing the Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy.