Digital entrepreneur, fashion influencer, and an internet branding sensation based in London.
Xenia Tchoumi Speech Sample:
Xenia Tchoumi Speech Topics:
- Digital branding and how large companies can leverage influencers
- Creating a following and brand engagement on social media
- Effectively tapping the online market to increase profits
- Female empowerment and empowerment of the individual through the internet, how to overcome prejudice
Xenia Tchoumi Biography:
Xenia Tchoumi is a digital entrepreneur, fashion influencer, and an internet branding sensation based in London.
Xenia’s social media and web magazine now produces daily content that is read by over 7.4 million fans. On Instagram, she is highly paid by some of the world’s leading fashion brands to flaunt their products to her 1.4 million followers. Brands like Ferragamo, IWC, Bulgari, American Express, Rolls Royce, Tod’s, Hogan, Tom Ford and Dior, in addition to lifestyle brands such as Vodafone, Sky and Huawei.
She has shot with L’Officiel, Vogue, Vanity Fair and Elle magazines. She has given three motivational TEDx talks and spoken at the United Nations on how the internet, when used properly, is an effective tool for female empowerment and individual freedoms. The U.N. appointed Xenia to promote SheTrades, a tool to bring female entrepreneurs to market via an online app, which now has over one million women enrolled.
Miss Tchoumi, a Swiss-Italian with Russian origins, grew up in the small town of Lugano, Switzerland where she learned to speak six languages fluently (Italian, Russian, English, German, French and Spanish). At 18-years old, Xenia placed second in the formerly giant beauty pageant, Miss Switzerland, which made her a house-hold name in the country. This was the impetus behind her career, which started by writing for finance magazines such as Bilan (the Swiss equivalent of Forbes) and presenting on television about her real passion – business. ‘Opposed to being just a model, I wanted to have a voice,’ she explains.
Parallel to her career, she pursued her studies and graduated with an Economics degree, and after a year working at famous institutions like Merrill Lynch and JP Morgan Chase, Xenia turned her back on the world of finance to become her own boss and start her online media and marketing business.
Her consulting and keynote speeches explain how social media algorithms work, how large corporates can effectively use “influencers” to brand products and engage with the youth market. She closely monitors every change in the social landscape, is an expert for brand media campaigns, selecting the correct influencers, and using proper negotiation tactics. For any team searching for real-world advice in this difficult sector, Xenia is quickly emerging as a highly respected voice of authority.
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