Nando Parrado was born in Uruguay and had a keen interest in sport as a child. It was this love of sport which ultimately led to his involvement in one of the most astounding survival stories in living memory; on October 13th 1972, the plane carrying Parrado and his rugby teammates and family crashed at 18,000 feet in the Andes Mountains. For two months, Parrado and his fellow survivors battled the elements and a lack of provisions, spirit and ingenuity helping them to remain alive in the harsh conditions.
A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media?