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Gloria Guevara : Secretary of Tourism for Mexico

August 28, 2011 By James Robinson

Gloria Guevara Speaker

Under her leadership, a national agreement for tourism was signed in 2011. This key strategic plan for the first time ever aligned the entire sector, including the federal government, all 31 of the states, the Mexican congress, private sector, unions and academia. Through the national agreement the foundation in Mexico was created and it has been the model for other countries.

Filed Under: Geopolitics, Political Speakers | Politics | Political Trends, Robinson Speakers, World Affairs Tagged With: crisis management, financial crisis, former secretary of tourism for mexico, G20, G20 pioneer, global industry, global marketing, global rebranding, gloria guevara, leadership, leadership in difficult times, Los Cabos, mexico, ministers of tourism, politician, politics, T20, world affairs

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