Dr. Marcus Collins is a top marketing virtual keynote speaker, award-winning advertiser, Head of Planning at Wieden+Kennedy New York, former Head of Digital Strategy for Beyoncé, and a Marketing Professor at the Ross School of Business, University of Michigan. Over the last decade, Marcus has helped “blue-chip” brands (like McDonald’s, Google, AB-InBev, and Peloton) bridge the academic-practitioner gap to create contagious marketing ideas that excite people to take action.
The Hack: Having a Media Company Mentality
This is a subject I have been thinking about for a long time. It’s the reason I’ve been such a success. And the truth is, there is no reason to do anything other than act like a media company in today’s digital age.