Andrew McAfee studies how IT changes how companies perform, organize themselves, compete at higher levels, and how computerization affects competition, society, economy, & workforce.
The Hack: Having a Media Company Mentality
This is a subject I have been thinking about for a long time. It’s the reason I’ve been such a success. And the truth is, there is no reason to do anything other than act like a media company in today’s digital age.
David McCandless : “Information Is Beautiful”
David McCandless is a London-based author, data-journalist and information designer, working across print, advertising, TV and web. His information design work has appeared in over forty publications internationally including The Guardian, Wired and Die Zeit.
John Winsor : Advertising Pioneer
John Winsor is a leading strategic marketing and product innovation thinker especially known for his work in collaboration, co-creation and crowdsourcing. He is also a respected author of Baked In: The Power of Aligning Marketing and Product Innovation, Spark: Be more Innovative through Co-Creation and Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business.