Sales and Marketing Consultant and Best-Selling Author
“Sensational. Our company is famous for both its marketing and its presentations, and I still can say this was a once-in-a-lifetime experience.”
–Ed Artzt, CEO and Chairman, The Procter & Gamble Company
Harry Beckwith Interview:
Harry Beckwith works with 23 Fortune 500 companies and is the branding consultant to the world’s premier brand consultancy. He has appeared on CNN, given keynote addresses to Microsoft, Disney and ABC, and authored the critically acclaimed international business bestseller and speaker where over 96% of his audiences have awarded his presentations perfect scores as well as his book, Selling the Invisible. Praised by executives worldwide and with over 240,000 copies in print, Invisible appears in thirteen translations and has appeared on the BusinessWeek bestseller list for three consecutive years. His book, The Invisible Touch, was published in March 2000, and the final book to the Invisible trilogy appeared in 2003.
His first book Selling the Invisible (Warner Books: 1997), recently was named one of the top ten business and management books of all time and spent 36 consecutive months on the BusinessWeek best seller list. The popular Motley Fool named the book “one of the six classics on business everyone should read.” His subsequent BusinessWeek best sellers The Invisible Touch and What Clients Love have sold over 175,000 copies and his reading of What Clients Love was named one of the top five business and educational audio books of 2003.
“A standing ovation for a presentation on marketing—how often do you see that? Absolutely terrific.”
–Bob Verbic, Sr. V.P., Coldwell Banker
“Harry’s advice is extraordinary and contains not just answers, but the answers for modern service business. If businesses read and adopt only 20% of what Harry suggests, they will completely transform their businesses.”
–Dr. Dawn Fotopulos, Professor of Marketing, NYU Stern Graduate School of Business
“Anyone who missed this presentation missed the opportunity to become a better marketing professional, a better executive and a better human being. Not only did you teach us how to do a better job…you made us WANT to do a better job. I have never heard a presentation as informative and inspiring.”
–Geoff Calnan, Sr. VP, Marketing, ABC Television
“Without question, he is the master.”
–Richard Cresta, Senior Vice President, Fidelity Investments
“Outstanding! Outstanding! Outstanding! It punctuated our program with a giant exclamation mark, and we couldn’t have asked for anything more. Thank you so much for joining us in Orlando and taking the time to get to know our group in advance. You created an incredibly positive experience for everyone.”
–John Turgeon, Senior Vice President, PricewaterhouseCoopers
“I have never written a speaker, but I could not resist. Your speech was the best of any kind I have ever heard. No one for one moment averted his or her eyes from you. I will never forget your hour with us.”
–Peter Davies, Franklin Templeton
–Martin L. Aronow, VP Operations, IMI Systems
“We have brought many of the world’s best speakers to Stockholm, and Harry is at the top of the list. Listening to Harry truly is a golden moment.”
–Christer Hanafalk, CEO, Logographia
Beckwith Partners advises technology; financial and professional service clients on positioning, branding, customer retention and communication strategies. The firm’s work has been featured in Newsweek, Wall Street Journal, BusinessWeek, Inc., Advertising Age and AdWeek, and has won The American Marketing Association’s highest honor, the Effie.
Mr. Beckwith graduated Phi Beta Kappa from Stanford University in 1972, won the national collegiate journalism award as a freshman, and was named Oregon Law Review Editor-in-Chief, that school’s highest honor. He then served a federal judicial clerkship before becoming a medical malpractice and personal injury trial attorney in Portland, Oregon, and later, legal counsel to the city of Portland, Oregon.
Hired in 1982 by Minneapolis’ international award-winning ad agency Carmichael-Lynch, Mr. Beckwith earned front-page news in City Business and the title Creative Supervisor in 1985–the swiftest promotion ever in the agency, which Advertising Age twice has named as America’s premier creative agency.
Harry Beckwith Speech Topics:
You, Inc: The Art of Selling Yourself
Every key moment in business involves a sale, and the first thing great salespeople sell is not their company or their product. It’s themselves. But how do you sell yourself? Beginning with a remarkable event that demonstrates “the relationships trumps quality, price, brand–everything!” Harry highlights seven key areas of focus, with implementable suggestions for earning respect before you meet, communicating “stickier” messages, and making every person feel comfortable and important–the two key emotions you must satifying. “Unbelievable,” one fan responded–and thousands agree. 50 minutes to two hours.
Selling the Invisible
This customized-to-each client presentation on sales has earned perfect scores from over 92% of audience members worldwide. Using a memorable storytelling style (“humans learn through stories”) and examples–Pulp Fiction, the mysterious success of Yahoo!, Why ugly kittens sell like cute puppies, Pablo Picasso, and many Fortune 200 clients and start ups– Harry demonstrates the four key steps to winning business in a presentation that clients have called “mermerizing,” “brilliant” and “electrifying.” 50 minutes to four hours.
To request Harry Beckwith to speak at your next event, contact:
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