The Undisputed Thought Leader in Employee Motivation
Adrian Gostick is the author of several bestselling books on corporate culture, including the New York Times, USA Today and Wall Street Journal bestseller The Carrot Principle. He also wrote the bestsellers The Integrity Advantage and The 24-Carrot Manager. Adrian Gostick’s research on employee engagement has been called a “must read for modern-day managers” by Larry King of CNN, “fascinating,” by Fortune magazine and “admirable and startling” by the Wall Street Journal. Adrian Gostick’s books have been translated into 20 languages and are sold in more than 50 countries around the world.
As a leadership expert, Adrian Gostick has appeared on numerous national television programs including NBC’s Today Show and has been quoted in dozens of business publications and magazines. Adrian Gostick is Vice President of the consulting and training arm of the O.C. Tanner Recognition Company. Adrian Gostick earned a Master’s degree in Strategic Communication and Leadership from Seton Hall University, where he is a guest lecturer on organizational culture.
International bestselling author Adrian Gostick, along with partner Chester Elton (aka “The Carrot Guys”) co-wrote the critically acclaimed Managing with Carrots, which was nominated as the Society for Human Resource Management (SHRM) “Book of the Year.” Adrian Gostick is also co-author of The 24-Carrot Manager.
Adrian Gostick’s bestselling work The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken. It illustrates definitively that the central characteristic of the most successful managers is providing their employees with frequent and effective recognition. This breakthrough study of 200,000 people over ten years, analyzed by noted leadership experts Gostick and Elton, found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.
Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, Adrian Gostick shows how the transformative power of purpose-based recognition produces astonishing increases in operating results–whether measured by return on equity, return on assets, or operating margin. Adrian Gostick shows how great managers lead with carrots, not sticks, and in doing so achieve higher productivity, engagement, retention and customer satisfaction.
In addition to the Carrot series, Adrian Gostick is the author of several other successful books, including the New York Times best-seller The Invisible Employee; The Integrity Advantage and The Levity Effect. As an employee motivation expert and speaker, Adrian Gostick has written for USA Today, Investor’s Business Daily and dozens of business publications, and has been featured on ABC, CNBC and National Public Radio.
Adrian Gostick’s Topics
- Leadership
- Management
- Productivity
- Recruitment & Retention
- Corporate Culture
Adrian’s Keynote Speeches
Orange Revolution
Drawing on startling research and case studies from leading teams he Orange Revolution Keynote shows how true teamwork produces results that change the world and can immediately increase productivity, engagement, loyalty, innovation, and bottom-line results. This must-see presentation introduces the simple steps to inspiring an Orange Revolution in your organization—through easy, prescriptive, outcome-based applications that can be implemented today.
The Carrot Principle
This exceptional presentation introduces the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, drawn from real-life cases, of ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.
Adrian’s Sample Video
Interested in booking Adrian Gostick to be a guest speaker at your next event?
Contact Robinson Speakers Bureau, the Keynote Speaker Bureau
+1 646-504-9849 | info@robinsonspeakers.com














